Pantone is a company and they literally control color. Using the PMS color, you can match your exact orange in print, in textiles, in plastics, in paint, in you name it. It’s quite fascinating actually. Each of the nearly 2,100 standard Pantone colors have a unique code for reproduction for example PANTONE 158 C is the dark orange color Rains | Birchard Marketing makes frequent use of. PMS (PANTONE MATCHING SYSTEM): The industry standard for matching colors exactly the same way on every thing you print, no matter what. Higher-end monitors also can include calibration abilities, and this ensures that you can maintain color accuracy when working on design projects. Professional design programs such as Adobe’s Creative software, include calibration software to tune your monitor to an accurate display. That’s why colors will look differently on your computer than on mine. However, the RGB color model is device dependent, meaning the way colors are displayed on a screen depends on the hardware used to display it. Each color is defined by a numerical value of red, green and blue, and you may see it described as R: 236, G: 107, B: 33, which equates to a dark orange color that Rains | Birchard Marketing uses in our branding. The images on a screen are made up of red, green and blue pixels, and the light that screens emit behind those colored squares (pixels) produces a spectrum of colors that we see. RGB (R=RED, G=GREEN, B=BLUE): Anything that is viewed on a screen, such as televisions, computers, or mobile devices uses a RGB color space. And while you may encounter some variations ( sRGB for instance) or additional outliners ( RAL color space if you’re working in Europe), these three are well understood by most professionals in the industry. Following is a quick breakdown of the three. Having a basic understanding of each will help guide you when working with your full service marketing agency or other marketing and production vendors. Your orange has to look just right so your customers don’t mistake it for a competitor’s orange.Ĭolor is defined most commonly in one of three ways, that being RGB, CMYK or PMS. Graphic designers earn their keep keeping colors straight so that your business’ branding remains consistent across all executions of your brand, from web to packaging, signage to ads. Colors also vary from printer to printer, and from one computer screen to the next. Turns out, the color space, or the color model being followed, changes from what you see on your screen to the proof that your printer gives you. You may have heard of RGB or CMYK and even PMS with reference to color, but these acronyms can be glossed over. Most people think colors are all the same, regardless of media or medium that orange is orange is orange. Right? Well, think again. Here’s a quick overview of the types of color and what it means for working with a marketing agency. Fun fact: the colors on your computer screen are not the same as the colors you see in print.
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